Brief

Each year, JLL’s presence at MIPIM and other major industry events needed to turn current global campaigns and business themes into cohesive event environments. The challenge was to create a premium, visible and functional brand experience within tight budgets, timelines, production limits and a meeting-led space.

Creative role

Across four editions of MIPIM, I led the visual direction and yearly storytelling for JLL’s MIPIM presence. I designed the event’s visual system across marquee branding, campaign imagery, print materials, directional signage, screen content, and a 25m billboard above the Palais des Festivals. Similar creative guidance was provided for other EMEA events like Expo Real (Munich), MAPIC (Cannes), and IHIF (Berlin).

Outcome

The work created a consistent brand experience across the physical and online channels. It supported JLL’s high-visibility presence at the real estate industry’s key annual events, while building a productive creative relationship with external vendors and production partners.