Brief

JLL needed an owned image library that reflected its people, culture and workplace environments around the world. The goal was to create imagery that felt natural, diverse and ownable; closer to lifestyle editorial than traditional corporate photography.

Creative role

I led the creative direction on JLL’s side, shaping the visual approach, mood, shot direction and final image selection. The project required maintaining a consistent photographic style across eight locations worldwide while guiding the creative side of the production remotely.

Outcome

The project resulted in a curated global image library with more than 600 photos. The final assets became part of JLL’s owned brand library and gave teams across the business a more human, brand-specific alternative to generic stock imagery.