Brief

The challenge was translating a global B2B brand into sound; creating something expressive and recognisable, while still feeling credible for a corporate audience.

Creative role

I was one of the creative leads on JLL’s side, working with amp from early creative routes through to final application. I helped guide the musical direction, assess brand alignment, give creative feedback throughout the process, and support the development of usage guidelines for the final sonic system.

Outcome

The project resulted in a sonic logo, a set of branded tracks together with the main DNA track, and usage guidelines for applying the audio identity across brand touchpoints.